Tafaro & Associates

Building the Foundation for Sales Growth

The members of the Vistage Peer Advisory Boards I chair and the clients of Tafaro & Associates consist mainly of small technology and service related firms. Sales growth is a critical initiative I focus on with members and clients because it is a leading indicator of future performance, and represents[…]

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The Problem of Sales Productivity

For small technology and service-related firms, sales growth is the number-one business initiative we focus on because it is a leading indicator of future performance, and we believe it represents the most important metric for value accretion. That being said, the sales and marketing practices employed today by many of[…]

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