“Discover my proven playbook for turning SaaS into $aa$.”
Steve Tafaro
Author, Executive Coach & Speaker
WINNING AT SaaS
The CEO and CRO Sales Playbook for Early SaaS Success
Transform transactions
into partnerships
Create a culture of customer-centricity, embrace empathy, and understand customer pain points, while charting a course that anticipates their needs.
Implement a
proven system
Based on years of learning from prominent experts, this playbook has been rigorously tested, and delivered proven results in real world companies.
Create true
stakeholder value
Identify key issues and concerns of your business prospects and become highly skilled at creating value by presenting needed solutions.
Establish organizational
alignment
Align your culture and execution and establish the unified process necessary for your success as a SaaS company.
PowerIndex uncovers
buyer needs
Frame your prospect’s journey to “where they want to be,” the ideal path to get there, and your role as their valued partner.
Measure sales
productivity
Achieve maximum performance and track and measure sales productivity at individual and team levels with the Sales Productivity Index (SPI).
Read comments
from experts
Hear from executives of successful SaaS companies and the investors who provided capital and expertise to maximize shareholder value.
Who is this book for?
Are you an executive responsible for the growth of an early-stage SaaS company? Are your investors interested in accelerating sales growth and shareholder value? Then this book is for you.
Employ a trusted, proven system
Here are the sales and marketing foundations, tools, and skills endorsed and mastered by successful SaaS companies.
Insights from the experts
Perspectives from executives who have actually used the playbook to design and build successful SaaS businesses.
Customer-centric methodologies
Every facet of the sales process is meticulously examined and measured, from prospecting and nurturing to closing to delighting.
Who is this book for?
Are you an executive responsible for the growth of an early-stage SaaS company? Are your investors interested in accelerating sales growth and shareholder value? Then this book is for you.
Here are the sales and marketing foundations, tools, and skills endorsed and mastered by successful SaaS companies.
Perspectives from executives who have actually used the playbook to design and build successful SaaS businesses.
Every facet of the sales process is meticulously examined and measured, from prospecting and nurturing to closing to delighting.
ABOUT THE AUTHOR
Steve Tafaro
With more than forty-five-years of executive management, sales, marketing, and leadership experience in technology and service-related businesses, I provide CEO advisory services and accept speaking engagements. The focus is squarely placed on helping early-stage SaaS businesses accelerate sales growth and generate optimum shareholder value.
I have held executive positions with IBM Corporation, Oracle Corporation, Software Plus, and Cybershift, Inc. In 1990 I founded Tafaro & Associates which provided business advisory and interim executive management services to small and emerging companies and divisions of larger organizations in need of sales growth and/or restructuring to meet revenue and profit objectives, or to prepare the business for sale. During this time, I served as VP of Bell Atlantic’s Systems Integration business, president of Bell Atlantic Software Systems, president of IVAX Industry’s Institutional Products Group, president of Fuller Brush Corporation’s Institutional Products Group, VP of Sales and Marketing at Xspand, Inc., SVP of Sales & Marketing at Financial Technologies (Investran) Inc.
From 2013-2021, I chaired a CEO Peer Advisory Board, in conjunction with Vistage International, focused on leadership development and organizational performance.
CUSTOMER TESTIMONIALS
What Readers Are Saying
“Put this definitive guide in your hands. You’ll be equipped with a treasure trove of insights, strategies, and practical wisdom from a seasoned software veteran.”
– Co-Founder DealCloud, Inc.
“Working with Steve at multiple early-stage SaaS companies and implementing his playbook, we were able to build a predictable, repeatable, and scalable sales engine.”
– President & CFO, DecuSoft, Inc.
“Early in my career, I experienced results firsthand generating significant revenue through Steve’s program. I had more wins, faster wins, and landed larger contracts.”
– Co-Founder, Foresight, Inc.
“As an emerging company, we incorporated Steve’s selling system. His methods delivered aggressive growth and market leading outcomes in a highly competitive marketplace.”
– VP of Sales, DealCloud, Inc., Inc.
“It’s like having a coach sitting beside you with passion, command of craft, sense of urgency, and the ability to communicate so that you too can be successful.”
– COO, Currence, Inc.
“Early-stage SaaS businesses and entrepreneurs need
a playbook. Steve’s proven process is an effective methodology for management team growth and expectations.”
– Managing Partner, FINTOP Capital
Frequently Asked Questions
I’m an investor. Can I get free copies of “Winning at SaaS” to give to the executives of the SaaS companies I invest in?
Does Steve also provide coaching to the executives of early-stage SaaS companies who use the book?
Is Steve available for public speaking engagements?
