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I’m Steve Tafaro and I like to win! I’ve sculpted a distinguished career, transforming struggling entities into successful ventures. My ultimate purpose is to empower

The Tafaro Growth Accelerator™ is a comprehensive sales development program designed for effective value-based selling to enhance the capabilities of sales and marketing teams, particularly

Creating value for business executives begins with a deep understanding of their specific business issues and strategic goals. Salespeople need to shift their focus from

I’ve spent the past 33 years helping software and technology services organizations build the capabilities necessary to accelerate sales growth and improve business value. To drive

Value-based selling starts with understanding buyers’ needs and what they’re trying to achieve from their point of view. If buyers are either looking for a

Success is about culture, execution, and the ability to sell value. Everyone in your company must view the relationship with your customers as a perpetual

If you are an executive responsible for the growth of an early-stage SaaS business, you are acutely aware of the fact that sales growth is

Winning at SaaS is a playbook for CEOs and CROs about sales strategies and how you scale an early-stage SaaS business that’s different from a

I like to win! If you like to win, you’ve come to the right place.  My new book, Winning at SaaS, is a sales playbook